Media release – Asahi Beverages Group, 24 May 2024
Cascade flows at 200th birthday celebrations
Politicians, brewery workers, and business representatives today gathered at the Cascade Brewery to toast two centuries of endurance, innovation and the spirit of Tasmania.
The pale ale flowed as Cascade celebrated with live music, the cutting of a birthday cake and a toast to 200 years of Standing Proud.
The 150 guests also heard from Tasmanian Premier the Hon Jeremy Rockliff MP and Deputy Lord Mayor of Hobart Councillor Dr Zelinda Sherlock about Cascade’s journey from humble sawmill to Tasmanian icon and Australia’s oldest brewery.
Asahi Beverages Group CEO Amanda Sellers, said “This remarkable anniversary would not be possible without all those who have made Cascade one of Australia’s most enduring brands and today’s event was a unique opportunity to celebrate them. From our customers and drinkers to our partners and suppliers, employees and the broader Hobart community – we thank you for your loyal support.”
Cascade is celebrating 200 years by shouting a free beer for the first 200 people at different pubs on the first Friday of the month for the rest of 2024. We’ve also released limited commemorative Cascade Draught 375mL cans emblazoned with the words “Standing proud for 200 years” that are on-sale until the end of the year.
And later this year we’ll launch a unique new Cascade beer for Tasmania and the mainland, with more announcements to follow soon.
