ARCHITECTURE GRAPHICS SPACES
60 Barrack Street Hobart Tasmania 7000 T +613 62310166
[email protected] liminalstudio.com.au
ACN 150751152
15
07 July 2011
FOR IMMEDIATE RELEASE
LIMINAL STUDIO UPS THE ANTE IN TASMANIAN DESIGN
There is a new force brewing in Tasmania’s design community with the launch of a formal
collaborative design venture – ‘Liminal Studio’ – to push design boundaries to a new
threshold.
Internationally recognised architecture firm Forward Brianese + Partners, award winning
architect Peta Heffernan and graphic design talent Tracey Allen from Tracey Allen Graphic
Design have come together to create a studio environment where it is recognised that the
best outcomes are generated from the pooling of ideas of different disciplines without divide.
Liminal Studio is the first formalised multi-disciplinary design practice (architecture, spaces
and graphics) of its type in Tasmania involving everything from public buildings, commercial
developments, residences, interiors and objects, right through to brand and identity, websites,
signage, print publication, exhibitions and performance events.
The Studio celebrated its launch in award-winning fashion taking out the top prize for public
architecture, the Alan C Walker Award at last month’s Australian Institute of Architects,
Tasmanian Chapter Architecture Awards and Tracey Allen will take up the prestigious Arts
Tasmania / Vitra Design Museum Fellowship with a trip to Europe next month.
Director, Peta Heffernan said the creation of the Studio had been a brainchild in the making of
fellow director Elvio Brianese for the last 5 years before finally bringing it to fruition.
“The inspiration behind Liminal Studio was to extend the limits of design creativity and
innovation through collective thought,” said Ms Heffernan.
“As designers we are always looking at new cross-disciplinary concepts and ideas and how
these collectively unite and work together for the best outcome. So, it made sense, that to
really lead and innovate, and create new frontiers in design that we should also collaborate
from a broader angle internally to drive new thinking”.
“Our approach is open, transparent and intended to generate leading edge concepts and
ideas,” she said.
Fellow Director Tracey Allen agreed saying whilst realising the enormous benefits of
combining creative talents, the degree of impact and creation in driving new concepts and
outcomes has been surprising.
“Working collaboratively really elevates the level of thinking, intellect and exploration we
contribute to each project and we have already started to see this extension and ingenuity,”
she said.
“It really is our own in-house ‘design-tank’ with no limits to unveil and explore what can be.”
The results are already speaking for themselves with Liminal Studio orchestrating and
designing an Australian-first in the Jordan River Learning Federation Project at the former
Bridgewater High School.
Ms Heffernan said the complex and multi-faceted re-design and re-development involved
assisting with changing perceptions of both students and the local community in how they
approach learning and connect with public life.
“The Jordan River Learning Federation is pioneering the way our education system works by
breaking down learning barriers and making the learning environment a focus for the whole
community,” she said.
“It is a delicate project where we needed to be sensitive but a the same time bold in providing
a model that informally encouraged inclusion and connection. It was more than just good
structure and design – it needed to motivate and instil pride and participation for the entire
community.”
Liminal Studio has re-shaped the approach, format and connectivity of the Jordan River
Foundation learning environment via broad-ranging design including innovation within
learning facilities, buildings, interiors, open space, branding and signage.
“It is revolutionary design and set to pave the way for future learning models and school
infrastructure into the future,” said Ms Heffernan.
Find out more about Liminal Studio at www.liminalstudio.com.au.
Liminal Studio
