Two upcoming events will give Tasmanian entrepreneurs a steer on how to ‘premiumise’ their drink products.
The masterclass and subsequent workshop aim to leverage global insights and best practices to provide inspiration, information, and connections for food and beverage businesses.
Craig Ham, moderator and curator of the Premiumising Alcohol Masterclass, said that the future is bright for premium versions of everything.
“And while Brand Tasmania has probably never been stronger, premium product makers and marketers from Tassie can’t simply hang their hats on these favourable ‘tailwinds’.”
The masterclass will seek to “ask the right questions around this thing called ‘premiumisation'”.
Organiser Hazel McTavish-West explained that the session would be led by 6 experts from different backgrounds at different stages of development of a range of alcoholic and non-alcoholic beverages, to dig deep into the requirements for premiumisation.
“Premium is where many Tasmanian producers need to sit, and whether it’s the story, the ingredients, the serve or the bottle design, there is much to be learned from these people.”
One of the experts is Sam Reid, co-founder director at William Smith & Sons, who will provide a point of view about the importance of provenance in building a premium brand.
“But that provenance is just a starting point and your story and how you tell it are equally or more important,” he said.
I’m hoping for Tasmania to become a world-renowned destination for high quality food and beverage experiences of all kind and spoken about in the same breath as places such as Tuscany and the south of France.”
Who: brought to you by Seedlab Tasmania
When: Wednesday 11 August 2021. 9.30am – 12.30pm via Zoom
What: a masterclass with case studies and insights to inspire you. $89 + GST and Eventbrite fees. Free for startups and students. (Contact [email protected] for a free promo code)
Who for: Makers of alcoholic beverages – including with low and no alcohol – to examine trends, technologies, tips and tricks for premiumising your products for discerning international consumers.
More event information and the booking link are available here.
Workshop This: A subsequent workshop on the 17 August (9.30-12.30pm) will provide tools and more insights to workshop this information. The workshop may be booked separately or as an add-on to the masterclass, for $125 + GST and Eventbrite fees. More information on this event and the booking link are available here.
Featured image above: Mateo Ortiz from The Story Bar at Macq 01 will lead the workshop.
