Newsletter item – Brand Tasmania, 27 August 2024
The Evolution of the Tasmanian Brand: Qualitative Research Report
The Tasmanian brand is about our people and what they achieve through hard work, struggle, and ingenuity. To understand the brand, we need to understand Tasmanians and their values, hear what makes them different, and listen to what they want to achieve together.
It is Brand Tasmania’s responsibility to ensure the Tasmanian brand continually evolves and is kept current. As part of this role, Brand Tasmania, with support from Folket Consultancy, embarked on a project to speak with 100 Tasmanians across the state in late 2023. The report summarises the findings from the stories we heard, providing insights into how the Tasmanian brand values, identified in the original 2018 research, have evolved.
The report is available to download to all Tasmanian partners — for free! — via our Tasmanian Partner Toolkit.
