Sydney startup TapView partners with Fairfax on the back of $100,000 in seed funding

Sydney-based micro-payments startup TapView has launched a partnership with Fairfax Media following a $100,000 seed funding round earlier this year.

TapView’s white-label offering has been integrated into two regional Fairfax papers – the Milton-Ulladulla Times and Bay Post-Moruya Examiner – allowing readers to pay $1 per week for a small subscription or 20 cents for each article they want to read.

Users have to register for the service, with all payments done through the site, with no plugins or redirects. There will be a $2 monthly cap for reading individual articles, while users will only be charged if they exceed $2 in month, with the fees carrying over if not.

TapView co-founder James Jansson says he has been in contact with Fairfax since taking part in the publisher’s internal hackathon earlier in the year, where the team developed a tailored solution for the Australian Financial Review.

A MODEL FOR THE MODERN MEDIA

Jansson says TapView offers publishers a way to monetise content that is tailored to how people consume it today.

“Most people look at a $15 or $30 subscription for a newspaper they occasionally read and know they will never ever consume the full subscription,” he says.

“Now they are able to pay a small amount for an article that is important for them.

“This is the model for the modern media landscape – no-one has a single subscription or a single news source …

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Start-up Smart