Statements
AFL Sponsorship Deal Welcomed
The Liberal Government is pleased with the way the Board of TT-Line has responded to the need to refocus its business model to address our policy to substantially grow passenger numbers across Bass Strait.
A strong marketing performance will need to be part of any new business model so we welcome the announcement of an enhanced two-year North Melbourne Football Club sponsorship deal.
The sponsorship deal between the TT-Line and NMFC has already proven to beneficial in the Spirit of Tasmania’s targeted market demographic.
The Liberal Government has a target to attract 1.5 million visitors to the state by 2020, which the industry tells us would create 8,000 new jobs.
Rene Hidding, Minister for Infrastructure