Statements
What’s in-store for the digital marketing industry
Responsys has teamed-up with 20 of the world’s most influential marketers to predict what’s in-store for the digital marketing industry in 2014:
http://www.slideshare.net/Responsys/20-expert-predictions-for-marketing-in-2014
In the SlideShow deck, there are insights from globally renowned names including:
• Augie Ray, Director of Word of Mouth Marketing at American Express
• David Edelman, Partner, Marketing & Sales Practice at McKinsey
• Greg Stuart, CEO of the Mobile Marketing Association
• Ann Handley, Chief Content Officer at MarketingProfs, and many more.
One of the main takeouts it that in order to succeed next year it’s crucial for marketers to develop individual experiences for their customers. And to do this well and at scale, marketers must orchestrate their communications based on customer data like preferences, behaviour and profile information.
To speak to Responsys Asia Pac President, Paul Cross to discuss what the priorities for Australian marketers should be over the next 12 months please let me know.
Responsys