OO.com.au chooses Responsys to transform digital marketing strategy

Australia’s largest online retailer partners with Responsys to turn big data into actionable intelligence across multiple channels

Melbourne, Australia – 21 May 2013 – Responsys, a leading provider of cross-channel marketing solutions, today announced OO.com.au, Australia’s largest online retailer, has selected Responsys to enhance its digital marketing programs across web, social and display. A core part of the strategy will focus on leveraging actionable intelligence to drive OO.com.au’s customer retention strategy.

Utilising the Responsys Interact Suite, the industry’s leading cross-channel marketing platform, OO.com.au will roll-out an integrated cross-channel CRM program to increase the lifetime value of its customers.

Alfredo Caballero, Online Marketing Manager at OO.com.au said, “Our goal is to make online shopping an absolute joy. We are confident that with Responsys’ expertise we have the right strategies in place to foster long term relationships with our customers, maximise growth opportunities and consolidate our position at the forefront of online retail in Australia.”

Prior to engaging Responsys, OO.com.au was collecting customer data in multiple environments across the business. This was not only a huge drain on time and resources but also restricted the marketing team’s ability to quickly and easily target customers based on their unique behaviours and preferences.

Caballero continues, “The Responsys automation platform is a perfect fit for OO.com.au’s huge 24/7 retail business. We can now digest customer information in a more efficient way, gather actionable insights and have a far clearer visibility of the initiatives that will drive results for our business.”

Paul Cross, President of Responsys Asia Pacific added, “In today’s competitive retail landscape, companies need to shift their focus from mass acquisition marketing to engaging consumers and building long lasting relationships. By recognising the need to transform its digital marketing strategy, OO.com.au is continuing its legacy as a forward-thinking and innovative brand. Responsys is very much looking forward to delivering outstanding results and increasing business performance to help in OO.com.au’s growing success.

About OO.com.au
OO.com.au is a leading Australian online department store. It focuses on a broad and diverse range of products, including consumer electronics, homewares, appliances, sporting goods and other general merchandise. Founded in 2002, oo.com.au is a division of Grays (NSW) Pty Ltd.

About Responsys
Responsys helps the best brands in Australia and around the world effectively execute campaigns across all digital channels including email, mobile, social, display and the web. As a leading provider of email and cross-channel marketing solutions, Responsys helps marketers create, execute and automate highly dynamic campaigns and lifestyle marketing programs that are designed to grow revenue, increase marketing efficiency and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high return on investment, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. The Australian headquarters is based in Melbourne. In Australia, Responsys works with world-class brands including: Flybuys, Qantas, Jetstar, SBS, Jeanswest, Virgin Australia and Vodafone Hutchinson Australia. Visit www.responsys.com.au.

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