At the University of Tasmania we are conducting a survey on food labelling in collaboration with Hong Kong Baptist University, and we invite you to complete a quick and easy online survey at: http://www.utas-survey.org.

This cross-cultural study aims to understand how an item’s labelling affects your evaluation of it.

It will help us understand the dynamics of “busy” food labels, and what environmental claims and information are valued consumers, who values the claim, and how much place-of-origin and environmental claims are worth.

The online survey will take you about 5 minutes and you remain anonymous.

Please try it at http://www.utas-survey.org.

Thanks.