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The performance of your site heavily depends on the hosting package you choose. However, as you expand your business operations and add more features to the site, your current hosting choice may not be able to support these changes. Here are some signs your site’s growth has outpaced and outgrown its hosting plan:
Slow Loading Time
A slow-loading site is a clear sign that your web hosting plan can no longer handle the number of visitors. The worst part is that a slow website not only frustrates users but also leads to low conversion rates. For instance, according to a study by Google, 53% of mobile visitors abandon a site if it takes more than three seconds to load.
Page load time is one of the ranking features for search engines like Google. You can study Google’s Core Web Vitals and the associated metrics, such as the Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), to measure how quickly your site loads and what changes need to be made.
Running Out of Server Resources
Every hosting plan gives you bandwidth, storage, and resource limits. For instance, shared hosting plans are well-suited for new websites and small businesses that don’t have high traffic. But as your site grows, you will need resources to accommodate additional traffic and features.
If your site starts receiving more traffic than the shared hosting plan can handle, you might face resource limit errors and restrictions on plugins and scripts. In such cases, upgrading to a VPS hosting package can be the best solution.
Frequent Downtime
Another common sign of an incompatible hosting solution is frequent downtime. Many hosting providers promise 99.9% or even 99.99% uptime guarantees but fail to meet them. Frequent downtime is also caused by insufficient bandwidth or site resources.
Remember that frequent downtime can lead to lost visitors and ultimately lower your search engine rankings. Switch to an upgraded hosting plan by Liquid Web to handle your site’s traffic, especially during peak traffic hours and events.
Rising Security Concerns
If your hosting package doesn’t offer adequate SSL certificates, firewalls, and encrypted backups, it is best to switch to a safer one. Remember that a single security breach can compromise your site’s data and operations.
Malware attacks are more common and damaging than most people think. Always prioritise safety when choosing a web hosting provider.
Limited Email Hosting Services
Many hosting packages provide email hosting services. You get a professional email address and server space to store, manage, and send emails. It offers numerous benefits, such as brand consistency, reliable email delivery, and team management.
If your hosting provider doesn’t offer adequate or any email hosting services, it can slow your business down. Consider switching to an all-in-one hosting package with a robust email hosting service that can easily integrate with other business tools like CRM software and marketing automation tools. This will not only boost business operations but also save you money in the long run.
Advertisement / Sponsored Content — This content is a paid advertorial published in consideration of payment or other commercial benefit. The views, claims, statements, offers and representations are those of the advertiser and do not necessarily reflect the views of the publisher, which does not endorse or verify them. This material is provided for general promotional information only and does not constitute legal, financial, medical, investment or other professional advice; readers should make their own enquiries and seek professional advice before acting. Claims, testimonials and performance statements have not been independently verified unless stated. Offers and availability are subject to change and additional terms. This advertorial may contain links to third-party websites and the publisher may receive commissions or other benefits from reader engagement; the publisher is not responsible for third-party content or fulfilment. To the maximum extent permitted by Australian law, the publisher disclaims liability for reliance on this content, and nothing limits rights that cannot be excluded under the Australian Consumer Law. Where applicable, this advertorial is authorised by the advertiser and does not constitute independent editorial content.
