Announcement – Tourism Industry Council Tasmania (TICT), 20 June 2024

Congratulations to Tassie’s Top Tourism Towns winners of 2024….

Three very different but unique Tasmanian towns have taken out the top awards in the Top Tourism Towns awards program for 2024.

Tourism Industry Council Tasmania (TICT) CEO, Amy Hills, said the entrants in this year’s awards program included some of Tasmania’s much loved and well-known destinations, along with some emerging tourism hot spots.

“We had Binalong Bay in the north-east; Richmond in the south; Queenstown out in the west; Devonport and Stanley in the north-west; and Ross in the northern midlands,” Ms Hills said.

“Each entrant produced fantastic submissions which included a short video exploring the sights and sounds of their town, along with an accompanying editorial and itinerary detailing what visitors can do when visiting their town and surrounding region.

“The Tasmanian public even had their say, with 5,000 votes cast for the People’s Choice Award,” Ms Hills said.

  • In the Tiny Tourism Town category, Stanley came out with the Gold.
  • In the Small Tourism Town category, Richmond claimed Gold.
  • Devonport was recognised as Tassie’s Top Tourism Town.
  • Stanely won the award for People’s Choice, scoring the highest number of public votes.  This is the second year running the town has received this accolade.

The towns were split into three categories based on their population sizes, with their submissions judged by an expert panel.

  • The Top Tourism Town Award for populations over 5,000.
  • The Small Tourism Town Award for populations under 5,000, but greater than 1,500.
  • The Tiny Tourism Town Award for populations under 1,500.

Ms Hills said the competition is all about promoting local pride in Tasmania’s regional towns, all the while showcasing the unique experiences that can only be found in these areas.

“It was so rewarding to see communities show up to vote for their town. It really is all about having towns recognised as a place where tourism operators, businesses, and the local community band together to make their town the very best destination it can be.”

Stanley, Richmond, and Devonport will now be judged alongside their mainland counterparts to determine Australia’s Top Tourism Towns, to be announced this September.

2024 TOP TOURISM TOWN WINNER: DEVONPORT

Devonport is nestled along the captivating north-west coast of Tasmania, where mountains meet the sea and the picturesque Mersey River flows. Its allure lies in a new waterfront precinct and expansive parklands. The myriad of pedestrian and cycling pathways meandering through the city, await exploration. Serving as the vibrant hub of the Cradle Mountain region, Devonport is an ideal launchpad for unforgettable day trips. Not merely a destination, Devonport invites you to immerse yourself in the fervour and pride of its locals. Linger, and discover firsthand the reasons to cherish, savour and share this unique coastal gem.

2024 SMALL TOURISM TOWN WINNER: RICHMOND

Richmond extends a warm invitation to young families seeking an unforgettable holiday escape filled with outdoor adventures and charm. Nestled in the picturesque Coal River Valley, this quaint town offers a delightful blend of history and natural beauty. Explore the iconic Richmond Bridge, wander along cobblestone streets adorned with boutique shops, and savour the local culture at cozy cafes. Embark on wildlife adventures in nearby parks, enjoy fresh produce at local farms, or navigate timber and hedge mazes in the town itself. With family-friendly accommodations and a welcoming atmosphere, Richmond ensures a rejuvenating getaway for parents and endless fun for the little ones, creating cherished memories for a lifetime.

2024 TINY TOURISM TOWN, & PEOPLE’S CHOICE AWARD WINNER: STANLEY

Nestled at the base of the Nut, a cooled lava pond from an extinct volcanic plug, lies the charming town of Stanley, Tasmania. Historic cottages create a picturesque frame around the town’s two stunning beaches. On a scenic peninsula in Bass Strait, it boasts some of the cleanest air in the world, thanks to the roaring forties. The town offers Tasmania’s finest culinary delights, from locally caught seafood to Cape Grim Beef and locally grown produce. As you gaze at this breathtaking landscape, the hero is the ancient land itself. Stanley is a small haven that packs a powerful punch.