Subscribers to the Australian edition of the New York Times will get a daily taste of Private Media’s news and gossip site Crikey, while Crikey readers will get access to some NYT stories, in a tie-up between the venerable US publication and the independent local publisher.
“Readers of our morning email, The Worm, will get a selection of New York Times links on a weekly basis starting tomorrow,” Crikey associate publisher Jane Mahoney told Beast.
“Readers of the New York Times have had access to an unlocked Crikey article daily in their Morning Briefing email as of this week.
“For now, it’s a trial run. We’ll be asking our readers for feedback and monitoring the numbers on both sides before we review with the team at the New York Times and decide where to next.
“It’s been a great opportunity to see how we can work with another publication to expand what we offer our respective readers and introduce both publications to new audiences.”
Damien Cave, the NYT’s bureau chief in Sydney, confirmed the “link-sharing experiment” but said the timing and nature of the partnership could change.
“At this point, it’s just a trial run, but we think this is an exciting way to try and broaden what we each offer our audiences and make our work visible to people who might not otherwise see it,” Cave said.
“taste of Private Media’s news and gossip site Crikey, while Crikey readers will ” https://gu.com/p/986m7/sbl