Holiday-makers in Melbourne and Brisbane will be invited to “spend a little time in the naughty corner” following the launch of our latest tourism campaign today.
The cheeky and quirky campaign by Tourism Tasmania will run over the next four weeks encouraging travellers in these major markets to get down to Tassie right now for a break.
Valued at $500,000, the campaign includes advertisements in the major Melbourne and Brisbane newspapers, weekend magazines and online with Fairfax, Yahoo7, Ninemsn and the Guardian.
The winter short-break promotion also includes air-time on major radio stations during the popular breakfast and drive timeslots.
Research tells us that more and more Australians are looking for a short-escape, our unique experiences coupled with direct flights from Brisbane and Melbourne makes us the perfect destination.
We are fast rewriting people’s attitudes to winter in our country’s most southern state, with the season showing the second fastest growth rate of year on year visitors, which is five per cent.
Our commitment of an additional $5 million a year in tourism marketing has enable Tourism Tasmania to create promotions like this, and will help to keep a record year in tourism going.
By targeting our key markets in the traditionally quieter seasons we can help to reach our target of attracting 1.5 million visitors to our state by 2020, which the industry says will create 8,000 new jobs.
Jeremy Rockliff, Acting Minister for Tourism, Hospitality and Events
