Help change the face of ageing with Feros Care’s Snap a Selfie/Post-a-pic photo competition, as part of the organisation’s ongoing Get Bold Not Old campaign.

This campaign targets people 70 years and older to share pictures of themselves being BOLD – not old!

Feros Care chief executive Jennene Buckley said the organisation is committed to breaking down the traditional stereotypes of growing older and creating a more positive image of ageing.

“We want to connect with the public in a fun creative way to help fight ageism and to highlight the fact that when people reach 70 years of age, there is significant scope to set new life goals to continue to learn, create, achieve, love, enjoy and to live life to the fullest.

“Sharing memories and photos is now easier than ever through social media – and seniors are embracing social media and taking advantage of the family and friendship connections it can provide,” she said.

The competition will run until August 31, 2015, and people can enter more than once. The entries will be judged by a Feros Care panel and the best “bold not old” photo will win a $1000 Red Balloon adventure voucher.

To participate, Snap-a-selfie or post-a-pic to your Facebook, Twitter or Instagram using the hashtag #GetBoldNotOld-2015 or upload photos directly onto the Feros Competition webpage www.feroscare.com.au/getboldnotold_2015 where all the entries will be displayed.

Full competition terms and conditions can be found at http://www.feroscare.com.au/getboldnotold_2015/#terms

Not over 70 years old but want to enter? You can. Simply ask your family or friends whom are aged Over 70 years old if you can snap and submit their Get Bold Not Old image. Please note: Permission/Consent MUST be given in order to submit their image.

About Feros Care

Feros Care is a community owned, not for profit organisation offering quality lifestyle support for older Australians since 1990. Feros Care’s mission is to be a strong ambassador and partner in the lives of seniors, with a focus on creating a range of lifestyle options that support independence, social connectedness and healthy ageing. We offer industry leading services in At Home care, Residential care, Telehealthcare, Case Management and Health & Wellness.
Feros Care Media and Marketing Director Lisa Murray