Sydney, Australia – 16 April 2014 – Australia’s first Move store in Melbourne launches today Wednesday
16 April in the Emporium building in Lonsdale Street. The Melbourne store is the second of its kind in
Australia, since the brand’s launch in Sydney in October 2013.
Move sells fashion inspired accessories, computers and mobile devices to consumers who want their
technology with a twist of individuality and style. To celebrate its Melbourne launch, Move has
collaborated with leading Australian fashion designer Dion Lee.
Dion Lee will today unveil his limited edition smart phone and tablet covers, designed in soft lambs
leather, coated Zircon Linen and screen-printed neoprene.
The cases form part of Dion Lee’s latest collection, showcased at this month’s Mercedes-Benz Fashion
Week, and were co-developed with the Move store team to be sold exclusively at Move.
Australian fashion designer, Dion Lee, said, “Being able to combine technology and fashion in a way that
remains stylish and functional is something I’ve always wanted to achieve. My collaboration with Move has
enabled me to test out ways of doing this and has resulted in products that I’m really proud to include as part
of my latest collection”.
Melbourne-based Friend in Fashion blogger, Jasmin Howell, has also been brought on board to curate her
own range of stylish products for customers to choose from. Her range inspired the store’s first theme
‘Capture the City’ focused on celebrating all things Melbourne.
The Move concept is backed by Dick Smith, which brings a wealth of experience and knowledge in the
consumer tech area. However, Move targets a new audience who will be able to purchase style-inspired
technology in an environment that appeals to them.
Director of Customer Strategy & Move Stores, Michael Dykes, said, “There is no doubt that Move benefits from
Dick Smith’s years of experience in the retail space. However, Move is pioneering the growth of style inspired
technology in Australia, attracting customers who are interested in wearing technology rather than simply
using it’’.
Move will celebrate its opening with some incredible one-off opening deals and showcase curated products
and exclusive ranges that will not be available online.
In addition to its flagship Move Emporium and Move Bondi Junction store, the brand plans to open its
Move Highpoint store in April and Move Indooroopilly store in May.
To stay on top of range announcements, designer collaborations and more, consumers can check out the store
online, at: www.movestore.com.au. Customers can also sign up to receive exclusive offers and news about the
store via the store’s social platforms:
Instagram: http://instagram.com/movestoreAU
Facebook: https://www.facebook.com/MoveStore
Twitter: @MoveStoreAU
Pinterest: http://www.pinterest.com/movestoreAU/
About Move:
Move is the first of its kind in the Australian retailer space, selling fashion inspired accessories, computers and
mobile devices to consumers who want their technology with a twist of individuality and style. Launching its
first store in Sydney in 2013, Dick Smith is continuing its expansion in Victoria and Queensland.
Move
