Tasmania is the most popular place Australians will visit for a short break, according to guest booking trends from Best Western’s Short Breaks promotion just ended.

Hobart and Launceston recorded the highest number of hotel bookings for the short breaks promotional period, with the BEST WESTERN Hobart and BEST WESTERN PLUS Launceston taking the most guest bookings for the six week promotion that ran from 1 October to 11 November.

Steve Richards, Best Western Australasia General Manager Sales and Marketing said, “Now is the best chance people get to go away for a long weekend to relax with family and friends before the busy Christmas season begins. Our short breaks promotion showed that Hobart and Launceston are the top places Australians are visiting, with our two new hotels in both those cities recording the most bookings for our short breaks promotional rate throughout Australia.”

Liz Gifford, Sales and Marketing Manager at BEST WESTERN Hobart said since the hotel branded with Best Western in August, guest bookings have steadily increased by 104 per cent on average over the past three months.

“Work groups and families are staying between two and four nights to see Hobart at their leisure. Many of our guests in early October came for a long weekend to attend A Festival of Russian Ballet and stayed on to visit other places such as Port Arthur and to see the popular Museum of Old and New Art (MONA). We also had many guests flying into the city for industry conferences and events,” she said.

In 2012, Best Western’s most popular destinations for a short break were Airlie Beach (QLD), Katoomba (Blue Mountains, NSW) and Hobart (TAS).

To see what short break deals are available throughout Australia, New Zealand and Fiji, go to

About Best Western Australasia
Best Western Australasia is part of Best Western International, the World’s Biggest Hotel Family, with over 4,000 hotels in 80 countries worldwide. Every night approximately 400,000 guests sleep in a Best Western hotel, equating to over 145 million guests annually.
There are over 170 Best Western hotels across Australia, New Zealand and Fiji. Each hotel, apartment and resort is independently owned and managed, while being committed to the common worldwide standards of quality, service and value. Every Best Western hotel undergoes a 200 point quality check as part of the global hotel group’s stringent global quality assurance program.

While every Best Western property maintains a high global standard of quality, service and value, BEST WESTERN PLUS provides that higher level of comfort and style and BEST WESTERN PREMIER is distinguished by its higher level of amenities, additional services and design.

Located in Hobart’s city centre, the BEST WESTERN Hobart provides easy access to many of Hobart’s key leisure attractions, including Battery Point, Salamanca Place and the Hobart waterfront. Due to start an extensive five month refurbishment, the 140-room hotel has its own onsite features, including a stylish food and beverage area housing Embers Restaurant and Embers Cocktail Bar & Lounge. The hotel has eight events spaces, the largest being The Goulburn Room which can accommodate up to 300 people for cocktail and theatre-style events. See

About BEST WESTERN PLUS Launceston
Located in Launceston’s city centre, the BEST WESTERN PLUS Launceston is a 15 minute drive from Launceston Airport and a short walk from the main shopping, retail and dining precinct. The hotel offers 116 comfortable guest rooms and the contemporary Snapper’s Restaurant, specialising in Tasmanian produce and wine. Locals and guests can also mingle in the hotel’s Tram Bar, which features an original No. 11 Tram and is the hotel’s most vibrant meeting place. The property also offers two conference rooms, each accommodating up to 150 people. See
Liz Gifford Sales & Marketing Manager BEST WESTERN Hobart