ExactTarget has revealed the most popular Olympic sports based on social media followers.

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The ‘Social Olympics and Twitter Games’ infographic, which includes:
– the most popular sports based on social media followers
– how the Olympics are set to strain the UK’s internet infrastructure
– the most popular Olympic athletes.

Some interesting statistics includes:
– Equestrian is the most popular Olympic sport based on social media, followed by swimming and volleyball
– LeBron James and Kobe Bryant are the most popular Olympic athletes based on social media followers.
ExactTarget