A strong commitment to financial literacy, strategic financial advice and a focus on client
service has seen Shadforth Financial Group’s Charles Badenach become the first
Tasmanian to win the Money Management Australian Financial Planner of the Year award.

A national publication, Money Management is seen as Australia’s leading authority and
resource for financial planning and advice. The Financial Planner of the Year award is
therefore one of the most prestigious individual awards available to financial planners, with
Mr Badenach’s achievement marking the first time a Tasmanian-based professional has
taken out the national honour.

No stranger to national recognition, Mr Badenach last year received the 2010 Financial
Planning Association’s Value of Advice award in the pre-retirement category. 2010 also
saw the publication of his first book, Old Head on Young Shoulders- an interactive guide to
help young Tasmanians avoid common financial mistakes and plan for the future.

Mr Badenach said while he was proud of his national achievements, his major concern
was the economic welfare of his clients and the wider Tasmanian community.

“I’m obviously very humbled to be recognised again, however I still have a strong desire to
provide more assistance to people who may be struggling with money problems,” Mr
Badenach said.

“It’s my goal to sort through the often daunting financial information overload people can
face and help them become savvy and efficient in their savings and investments.”

Based in Hobart, Mr Badenach has held the position of principal and private client advisor
with the Shadforth Financial Group since 2001.

After completing a Bachelor of Law degree at the University of Tasmania, Mr Badenach
found his true passion in the study of financial planning, and hasn’t looked back since.

“When I returned from overseas in 1996, I started working as a commercial solicitor with
Murdoch Clarke in Hobart,” Mr Badenach said.

“I just found that it wasn’t the right fit for me, neither personally nor professionally.”

Mr Badenach then made the decision to acquire a Diploma of Financial Planning,
becoming a certified Financial Planner before undertaking further studies, including a
Graduate Diploma in Applied Finance and Investment.

According to Catherine Robson, winner of the 2010 award and member of the 2011
judging panel, it was this varied and unique background that separated Mr Badenach from
the remainder of this year’s field.

“I was impressed with Charles’s willingness to learn from other disciplines and use those
skills to assist his clients,” Ms Robson said.

“Obviously his clients have benefited from his legal training, but I also think his life
coaching studies will prove to be the way of the future for many advisers. He is clearly an
individual of great energy, intelligence and forward thinking.”

One of Australia’s leading privately-owned financial advisory firms, Shadforth Financial
Group provides a comprehensive range of financial solutions and services tailored to meet
individual circumstances, lifestyle and goals.
Financial Planning Association