Desmond Hanlon: This is a nice positive view of why blogs are growing. It demonstrates how they add to each other’s work and spread the word.

Here’s a piece of news that’s all over the journalism blogosphere this afternoon, and which surprises me not at all:

Last week, though, the prominent political blogger Andrew Sullivan used his forum on to tell readers to subscribe to the print edition of the magazine. It worked. Within two days after last Monday’s post, Mr. Sullivan’s appeal pulled in 75 percent of the subscriptions that the Web site draws in a typical month, the magazine’s publisher, Jay Lauf, said. The Atlantic

Here’s the thing: social media is all about the first word there: social. Over the years, Sullivan has built up a rapport with his readers, one that stretches back to before he was blogging for the magazine. With every link of his they follow and find interesting, with every piece of analysis that they find compelling, they come to trust him. The relationship between blogger and reader grows stronger.

Read more here

Adam Tinworth, One man and his Blog