Tasmanian Times


No Questions Please, I’m Selling the Vision Thing

David Bartlett is at it again, making a major speech to the Committee of Economic Development of Australia (CEDA) conference in Hobart to sell his “vision” for Tasmania. But, as with his address to the Labor Party’s State Conference in late July, ( Spinning Bartlett’s ALP conference speech ) there will be no opportunity for journalists to ask questions.
Back then, Bartlett’s Senior Political Adviser, Matt Rogers, explained that the benefit of this PR tactic was to avoid the coverage of the speech being potentially skewed by answers to journalists questions ( Why there was no doorstop ).

Will Bartlett’s speech gain coverage, even though there is no opportunity for journalists to ask questions? If it does, will the stories mention that Bartlett did not allow time after his speech for journalists questions. Stay tuned.

Bob Burton is a Hobart-based freelance journalist and author of Inside Spin: The Dark Underbelly of the PR Industry, Allen & Unwin, August 2007.

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  1. Russell

    September 3, 2009 at 4:30 pm

    Boring, Bartlett, boring.

    The old belief that if you told someone the same thing often enough for as long as you could they will eventually believe (or accept) it, doesn’t hold water any more.

    We are all totally media savvy and on spin-alert these days and get very quickly sick of the same rubbish being repeated. Especially if it’s year after year of the same promised yet unfulfilled ‘visions.’

    A Premier and Education Minister who can’t spell is about as hypocritical as you can get.

  2. Philip Lowe

    September 1, 2009 at 1:05 pm

    OH NO!!!!!!!!!!NOT ANOTHER BLOODY VISION!!!!!!!!

  3. salamander

    September 1, 2009 at 2:36 am

    Of course it will get coverage! Bartlett decrees what will happen, so it happens – as long as it doesn’t require more than words on the part of government.

    But I wonder what he is afraid of – the mischance of a wrong word, the danger of a freelance asking an unvetted question? Has he become so accustomed to being managed by minders that he is unable to face the real world?

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