Editorial, The Guardian, Monday 6 April 2009
In his new book on global warming, the distinguished sociologist Anthony Giddens coins a paradox. What he helpfully calls Giddens’s Paradox runs thus: however massive the dangers posed by climate change, their lack of immediate visibility in daily life means many people will do nothing concrete to tackle it; by the time they are prompted to action it will, by definition, be too late.

Full story at: http://www.guardian.co.uk/commentisfree/2009/apr/06/environment-climate-change