Dom Bury and the new branding …
One of Tasmania’s best-selling beers, Cascade Draught is responding to the passionate calls from
Tasmanians to see their favourite beer sporting a new look.
Cascade Brewery Sales and Marketing General Manager, Dom Bury, said the Cascade Draught
branding had not changed for 13 years, and the classic white Cascade Draught design was set to be
the key feature of the new-look labels.
“After seeing the impressive following of the classic white label on social media, we thought it was
time to give the beer lovers of Tasmania what they deserve,” Mr Bury said.
“One in three tap beers poured and one in five cartons sold in Tasmania are Cascade Draught, a
figure that make Cascade Draught Tassie’s brew of choice.
“Today we are proud to reveal Cascade Draught’s new look, with a design that tips off the hat to the
old, as well as showing our appreciation to loyal Cascade Draught drinkers.”
“The new-look of Cascade Draught showcases the rich history of our heritage brewery and the
exciting future of beer brewing in Tasmania.
“There’s no change to the beer content, so people can enjoy Cascade Draft the way they always
have, in 375ml bottles and cans with an alcohol content of 4.7%.”
Cascade Brewery, home of Cascade Draught, is located next to the Hobart Rivulet in South Hobart
and is the oldest continually operating brewery in Australia since 1831.
The new-look Cascade Draught range should be rolling off bottle shop shelves and bars around
Tasmania by the end of the week.
Becher Townshend, Font Public Relations, Sally Hayne, Cascade Brewer
