Less than half of Tasmanian women support new laws allowing abortion on demand up to
16 weeks and thereafter with the approval of two doctors.
Just 47% of women (50% overall) support the legislation according to a new Galaxy
Research poll of 400 people aged 16-49, undertaken in August for culture-changing social
marketing charity, Emily’s Voice.
The phone survey showed 45% of women opposed the law, with 8% remaining undecided.
Among men, 54% said they supported the legislation, 32% were opposed, while 14% were
undecided.
Overall general support for abortion has dropped 3% to 58% in the 18 months since an
initial poll undertaken by Galaxy for Emily’s Voice.
Sixty-five percent of respondents also said more should be done to encourage parenting
and adoption instead of abortion, including 67% of women.
Emily’s Voice commissioned Galaxy Research to undertake a survey in February 2013
before starting its ongoing social marketing campaigns of TV, radio, online and outdoor
advertising.
Emily’s Voice seeks to “help every Australian fall in love with the unborn, and encourage
and support women with an unplanned or crisis pregnancy.’’
Emily’s Voice board chair Katrina Hobbs said the latest Galaxy survey showed 72% of
women recalled seeing the ads, with 78% of all respondents, and 82% of women saying
they were credible.
“We are delighted that Tasmanians remember and like the ads,’’ she said.
“The advertisements feature true personal stories of women and couples facing an
unplanned or crisis pregnancy.
“The ads are purposely truthful, hopeful and sensitive.
“We are pro-woman and pro-child and want the best for both.’’
The Galaxy poll of 400 respondents aged 16-49 was conducted from August 15-18, 2014.
Emily’s Voice CEO Paul O’Rourke
