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Here is a snapshot of how Australian marketing budgets are being spent in 2013. The findings are from the Responsys global annual Marketing Budgets report conducted in partnership with Econsultancy.

Keys findings include:

– One of the largest challenges to further digital investment is company culture
– Mobile Apps will be the most used mobile channel in 2013
– 71% of companies are planning to increase their digital marketing spend

If you have any questions or would like an interview with Simon O’Day to further discuss the findings please contact me on 02 8217 6503.

Above is a very low res version, a high res version of the infographic can be downloaded here: http://rpsys.co/mktgbudgets13

Sophie Randall-Hughes