Media release – Tasmanian Hospitality Association, 2 May 2024
Strong Autumn opening for Tasmanian occupancy
Tasmanian accommodation providers continue to display robust performances in the face of evolving market dynamics, following the release of the March Tasmanian Hospitality Association ‘Hotel Occupancy Report’.
Despite encountering a slight dip from the historic highs of 12 months ago, the report underscores the resilience of Tasmania’s hospitality sector in a positive start for the onset of autumn.
An impressive 86.73 per cent of rooms across the state were booked during March. While this marks a marginal decrease from the corresponding period last year where occupancy stood at 88.21 per cent – an all-time March record – it is important to note the continued strength and stability within the industry.
The regional breakdown of occupancy further illustrates Tasmania’s diverse landscape and appeal to visitors. Leading the charge, the north of the state emerged as a frontrunner with occupancy figures of 90.13 per cent, coming off the back of a March which saw 92.45 per cent of rooms in the region filled. This was a 1.76 per cent increase on March 2023.
Southern occupancy sat at 89.14 per cent for the month, the north west 80.13 per cent and the east coast 78.29 per cent.
“Our March report reaffirms Tasmania’s position as a premier destination for travellers seeking unique and unparalleled experiences,” THA chief executive Steve Old said.
“Despite facing challenges, our industry has demonstrated remarkable resilience, buoyed by the unwavering support of our patrons and stakeholders.
“As we transition into autumn, we remain committed to fostering growth and innovation within Tasmania’s hospitality sector. The wheels have already been in set in motion with the state’s biggest winter Off Season campaign recently announced, where more than 500 activities are on offer for potential visitors and locals eager to step out in their own backyard.”
Although the start to 2024 as a whole has been positive for Tasmania’s hospitality sector, Mr Old warned there was an edge of nervousness amongst operators with winter approaching.
“Last year our April statistics showed a huge drop off in occupancy, and we know we are heading towards our traditionally quietest periods,” Mr Old said.
“Given the demise of some of our bigger winter festivals this year there is some unease when our providers look at their upcoming projections. It is also important to note strong occupancy doesn’t always translate to strong profits for businesses, with ever increasing overhead costs.”
The median room rate for March ($235.90) was a jump of more than $23 from 12 months ago a slight increase on February, while the average yield came in at $204.60, also a significant increase of more than $17 from last year.
