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Twitter is the best social networking app to become a hero from zero as billions of people worldwide are using it. Around 50% of social consumers are using this site daily. Approximately 30% want to desire to see brands use Twitter more. So, if you want to create brand awareness, expand your consumer reach, and develop your brand credibility, Twitter is the right platform to take advantage of.

To reach your target audience, increasing Twitter followers and posting relevant content regularly with the right hashtags and keywords can be the best strategy. The more followers you have, the more impact you will have in your niche and proven interest in your posts. In this post, you will get a step-by-step guide to get those potential followers in your account.

  1. Customize and optimise your profile

Your Twitter profile can make or break your impression among the target audience as people are interested in exploring your profile to know more about you. So, you must ensure that you have a complete profile with a catchy profile picture, your full name, your company name, and a handle.

Also, focus on your bio and add relevant and popular keywords. It consists of a link to your website, a brand logo, or a personal photo. To make your profile unique and catchy, you can customise it with an appealing color scheme and a header image that aligns with your brand.

  1. Competitive research

Just like an offline marketplace, performing competitor research is beneficial in the online world, especially on Twitter where so many brands are appearing with unique profiles and effective strategies. So, gather the best possible information on your competitors.

For example, how many followers they have, who they are, how their profile appears, how frequently they are posting, what type of content and tweets they are posting, and how they respond to their users or competitors. Follow them and retweet their posts to understand how to boost Twitter followers and stay ahead of the competition.

  1. Post more often

The top 25% of best-performing accounts on Twitter post about 12 times a week (source: RivallQ research). So, you must try posting more frequently instead of being reserved. It can help you promote yourself or your brand and change the sorts of content you publish. Moreover, it can benefit you by reaching higher in the Twitter algorithm.

If you can’t understand what type of content you must upload more often, then you can try tweeting related niche articles, personal updates, breaking news, etc. You can use the content scheduler to regularly queue up your content without consistently tweeting in real-time.

  1. Find potential followers and leading influencers

According to the general rule of thumb, when you follow someone on Twitter, they will tend to follow you back. As a result, your tweets are likely to appear in their feeds. You can use the ‘Who to Follow’ feature to search for the trending feeds and post your email contacts to your Twitter account to locate people you already know. Whenever you try to maximize your followers, opt only for organic tips and tricks. If you prefer bots or purchased followers, your account and/or tweet might be removed by Twitter.

  1. Upload visual content

Compared to simple text, visual tweets featuring quality pictures and videos get higher engagement. Embedding a relevant and catchy image to your tweet can boost its engagement by about 150% (source: Buffer). Tweets featuring videos are 6x more tend to be retweeted. Remember to be attentive to copyright issues and prevent using stock photography.

  1. Don’t forget to use hashtags

Whether you want to boost likes, followers, or other key metrics, hashtags are the must-try features on Twitter and all other social media platforms. It is a powerful tool that can help users find you when locate your tweets through search. On Twitter, you can try to add at least two hashtags per tweet. However, you need to make sure that the hashtag you are using is appropriate for your audience, brand, and industry. You can either use a hashtag researcher or look at the tweets of your competitors to discover trending hashtags.

  1. Market your brand and business

More than half of the B2B companies promote themselves on Twitter to expand their reach and generate more leads. It is a great strategy for promoting your products and services and boosting your follower count. You can host giveaways and contests to entice more users on Twitter. It will allow your followers to give their friends or followers a heads-up. Leveraging Twitter advertising can also be an excellent tip to get more followers and a low cost-per-click rate. Moreover, it allows reaching a targeted audience based on keywords and engagement level.

  1. Tweet when your users are active

To allow your users to see your tweets just after their upload, it is best to tweet when your users are active on the platform. Get complete information from reliable tools or software to schedule your posts that would not be suppressed in the feeds of your target followers. According to various studies, the best time to tweet is between 12-3 PM on weekdays. Restrict your activity to your tweets every 1 or 2 hours to improve visibility without separating from your network.

  1. Engage with Twitter communities

On Twitter, you can find lots of communities that are organised through hashtags and specific numbers. However, you can also discover those organised for tips and certain industries. Engage with pertinent communities by sharing your experiences and advice. Leveraging hashtag analytics is the easiest way to find niche communities relatable to your business. Check the bios of influencers and leading names in your niche to discover which tags they are targeting.

  1. Engage with users

Users are more likely to follow you when they find that you value their engagement on your posts and account. In this manner, you can gain Twitter likes too. Reply to users who have contacted or mentioned you, add your comments consistently, retweet others’ posts, and interact using Tweet chats.

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