Media release – Road Safety Advisory Council (RSAC), 3 March 2023
New partnership to tackle road safety
The Road Safety Advisory Council (RSAC) and the Hawthorn Football Club has announced a new partnership in an effort to save young Tasmanian lives on our roads.
RSAC Chair, Scott Tilyard said the partnership will see the RSAC and Hawthorn Football Club work together to promote safe driving behaviours and drive down road trauma within the community.
“As the Naming Rights Sponsor of the RSAC Tassie Hawks Cup, we have an opportunity to get into the ears and minds of young adults as they are about to begin their driving journey,” Mr Tilyard said
“Tragically, road trauma is the second leading cause of death for young Tasmanians aged 17 to 25, with more than 90 young Tasmanians seriously injured or killed on our roads each year.
“Getting in at the grassroots level like this means we can help influence attitudes and behaviours of young adults before they hit the road.
“If we can reach young drivers just as they are starting their driving careers, we hope they become responsible adult drivers through their lives.
“Sport, and in particular the RSAC Tassie Hawks Cup is a great way to do that because it gives us a direct line to the Tasmanian community and provides an opportunity to embed a culture of road safety across the state.
“And it’s not just the players. Their friends, siblings and peers will all be watching and hopefully learning what being safe on the roads means,” Mr Tilyard said.
The RSAC Tassie Hawks Cup is a two-day gala event for year nine and ten male and female football competitions in the north, north-west and south of Tasmania.
The event brings each region’s top school teams together to play for the state title and honour of being the RSAC Tassie Hawks Cup champions.
Dedicated content focusing on key road safety issues will be shared on Hawthorn’s digital and social media platforms, at UTAS Stadium and on the ground engaging with school children across Tasmania.
