AMPC Chairmanb Peter Noble
The Australian Meat Processor Corporation (AMPC) today announced the launch of the ‘Meat. Your Future.’ campaign, which will highlight the wealth of career options available in the $23 billion meat processing industry, aiming to attract new employees and improve community perceptions of the red meat processing industry as a whole.
Red meat processing is the nation’s largest food product manufacturing industry and the nation’s second largest employer by sector, employing around 135,000 people1. The AMPC believes it’s the right time to shine a spotlight on the opportunities that are available in an industry that is a cornerstone of Australia’s economy, and has remained resilient during economic downturns.
“We’re excited about ‘Meat. Your Future.’ and the benefits for the industry as a whole, including attracting new workers to help meet the consumer demand for red meat,” said AMPC chairman Peter Noble. “Red meat processing is a well-respected domain that makes a significant contribution to the economy and it’s time more people knew about the potential that a future in our sector can provide.”
A career in red meat processing is often overlooked, however the AMPC is aiming to highlight the benefits of this innovative, diverse and flexible industry. Mr Noble acknowledged that the dedication of those currently employed in the meat processing industry has transformed it. Influenced by new technologies and scientific developments on producing high quality red meat, this transformation has enabled growth and the need for more people to keep the industry sustainable, adapting to new challenges as they evolve.
“Red meat processing is a valuable industry and its people are an equally valuable resource,” said Mr Noble. “By taking great care of employees and their career paths, red meat processing sets both the industry and its people up for success. That’s something that makes us very proud.”
The positive impacts of red meat processing are being felt on local, national and international scales, by both providing jobs and economic health to local communities whilst exporting to 86 countries around the world.
“The industry plays an integral role in a number of Australian communities, and ‘Meat. Your Future.’ engages with the people within those communities, sharing their inspiring stories to a broader audience,” said Mr Noble.
The campaign will be segmented into three smaller offshoots, of which ‘Meat. Your Partners.’ will be the first to launch. ‘Meat. Your Partners.’ is the ‘call to arms’, uniting the industry and all those involved in meat processing.
The broader campaign will focus on a variety of areas including stakeholder engagement, careers opportunities, and public perception of the industry. The campaigns will include industry events, social media activities, a dedicated ‘Meat. Your Future.’ website and an integrated marketing campaign.
This isn’t the first time the AMPC has taken a leadership role within the industry; just last year, a sustainability report titled ‘Feast of Ideas’ was commissioned by the organisation. The report identified and addressed six material risks that the industry faces which culminated in the inaugural Vital Ingredient Sustainability Conference, where industry experts came together to map the sector’s collective future.
For more information about current opportunities for meat processing workers, visit www.ampc.com.au.
1 The industry directly employs 34,000 people, making it the 2nd largest employer by sector however it employs 135,000 people, including flow on effects. SOURCE: Feast of Ideas Report. Industry Snapshot infographic (Page 5).
About the Australian Meat Processor Corporation
The Australian Meat Processor Corporation (AMPC) is the national research and development organisation that represents the red meat processing industry throughout Australia. AMPC’s mandate is to support research, development and education initiatives that are directed at improving the sustainability and efficiency of the meat processing industry. AMPC responds to member needs, and advocates on behalf of members to promote the value of the industry nationally and internationally, developing collaborative networks and relationships, and harnessing the world’s best ideas and skills.
Sonia Morris
