Evan Rolley’s vineyard

I have used the ‘L.I.S.T’ – the Tas Governments free online GIS service to have a look at Rolley’s vineyard (Ref: Struggling Ta Ann Tasmania splashed out on $136,000 of wine from Evan Rolley. The Sarawak Report … )

Download image:
Evan_Rolley_-_Herriots_Point.pdf

Unfortunately the state orthophotos image lacks some clarity.

None the less here are a few authorative and referenced figures to ponder.

Rolley’s website says that the vineyard is 3 hectares.

http://heriotspoint.com/index.html

Average yield is 5 tonnes per hectare..

http://winetasmania.com.au/industry/technical_information/research_projects

Therefore the maximum amount of fruit he could generate is 15 tonnes

With a hypothetical 100 hectare vineyard, and a yield of 5 tonnes per hectare, 500 tonnes of grapes would be produced. This could be made into approximately 30,000 cases of wine and, if sold at an average net return of $154.34 per case, would represent gross sales revenue of $4,630,200 (Page 21 below)

http://www.development.tas.gov.au/__data/assets/pdf_file/0011/65828/Wine_investor_guide_English_November_2013.pdf

For the purposes of this document and in line with common industry understanding, the category of ‘super-premium’ wine means wine retailing at A$15-$25 per bottle, and ‘ultra-premium’ can be taken to mean wine retailing at above A$25 per bottle. Almost all of Tasmania’s wine falls into these categories.

Rolley’s webpage makes no mention of his wines winning any awards so it is assumed that he would be retailing in the ‘super premium’ range. His website has prices in the range of $24-$28 for a single bottle and $ 268-$310 per case. For the purposes of this exercise I shall use the figure of $285 per case.

15 tonnes of fruit from 3 hectares will produce approximately 900 cases of wine @ $154.34 =$138,906

So it looks like Evan does not have to bother about marketing his wine as he has a ready made buyer in place as this figure is near enough to the $136,000 that Ta Ann has graciously paid him.