Iconic Tasmanian Brand Supports the Devils

n Wednesday the 16th of December, at 2.00pm, Hartz Mineral Water announced their pledge to support an ongoing funding program with the Save the Tasmanian Devil Appeal.
The Hartz donated funds will contribute to the pool of much needed resources to support vital research and management actions for the Save the Tasmanian Devil Program.

Hartz Tasmania, will commit an amount of $20,000 for a 2 year period. This welcomed amount will be funded by Hartz Mineral Water sales. The bottle screw caps and labels will be marked with a campaign support message which will assist in spreading the word about the supported cause.

The iconic Tasmanian brand Hartz Mineral Water was re-launched last month bringing the brand back to its natural origins and will be marketed via a fresh campaign both in Tasmania, Interstate and overseas.

Hartz’s Managing Director, Michael Cooper, says that the re-building of the Hartz business and brand is an excellent and complementary addition to Tasmanian produce line up, and the connection to the Tasmanian Devil Appeal strengthened its connection with Tasmania’s iconic status.

“We are an extremely proud Tasmanian company and when we purchased Hartz we saw the opportunity to profitably grow another iconic Tasmanian brand and to maintain the Tasmanian heritage of the brand.”

“Part of that heritage is the iconic Tasmanian wilderness, so supporting the Save the Tasmanian Devil Appeal is a natural fit for us from a Hartz perspective and from our company as a whole and we hope our customers feel the same way.”

The Save the Tasmanian Devil Appeal is administered by the University of Tasmania Foundation and is the formal fundraising arm of the Save the Tasmanian Devil Program.
www.hartz.com.au
www.tassiedevil.com.au
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