Media
Australian story …
HAG, Media Reporter
Rupe sure has the future of media nicely worked out. Not only is he going to charge for online content ( Links Here ), he’s apparently about to engage in competition with his own newspapers.
Hag has been told by advertisers tapped to get in on the action that Rupe’s flagship The Australian will be publishing a lovely four-page wraparound on Tasmania on August 17. Oz Tasmanian reporter Matthew Denholm will be described as Chief Reporter. The advertisers also heard there would be a daily regular one-page Tasmania-dedicated section.
Must be downtime on Rupe’s brand-spanking new $30m Press at Technopark. Question is … what does it mean for the Merc? Surely they aren’t deserting political coverage altogether. Perhaps that’s the bold new strategy … increase the quota of Princess Mary-lost dog-crims-car accident-and-cute-babe stories in the Merc and leave serious politics to the Agenda Setting Journal of Note …