Marks of genius

Peter
Whoever said Bartlett’s Department of Economic Development (DED) was dead?
Nope, they’ve still got enough dough to splash out on a series of 30-minute TV shows. Here’s the tender from Saturday’s Mercury (written in deathless PS prose):

Talking of Brand Tasmania…Oh yes, the Premier’s missus, Larissa Bartlett, is this month’s new Brand Ambassador….according to a fulsome account in April’s Brand Tasmania newsletter:
http://www.brandtasmania.com/newsletter.php

Brand Tasmania® Newsletter April, 2009| Issue 93

Brand Ambassadors join our team

New Brand Ambassadors Larissa Bartlett and David Brill.

Larissa Bartlett, wife of the Premier and richly experienced after two
decades working at the cutting edge of Australia’s knowledge economy,
and David Brill, frontline news cameraman and globe-trotting
video-journalist, have agreed to become Honorary Brand Ambassadors for
the Brand Tasmania Council. Mrs Bartlett will throw her considerable
talent and energy into building up our eFriends community, while Mr
Brill will use his international connections and media skills to carry
Tasmanian messages to the world. etc, etc.

Hey, why doesn’t the Department hire Tim Franklin of Radar Promotions? Perfect stuff for cheap (and effective) late-night viewing. And he’d certainly drive their budget further….