Economy
You Can’t Sell News by the Slice
Micropayments are systems that make it easy to pay small amounts of money. (Your subway card is an example.) You could pay a nickel to read an article, or a dime for a whole day’s newspaper.
Well, maybe. But it would be a first. Newspaper readers have never paid for the content (words and photos). What they have paid for is the paper that content is printed on. A week of The Washington Post weighs about eight pounds and costs $1.81 for new subscribers, home-delivered. With newsprint (that’s the paper, not the ink) costing around $750 a metric ton, or 34 cents a pound, Post subscribers are getting almost a dollar’s worth of paper free every week — not to mention the ink, the delivery, etc. The Times is more svelte and more expensive. It might even have a viable business model if it could sell the paper with nothing written on it. A more promising idea is the opposite: give away the content without the paper. In theory, a reader who stops paying for the physical paper but continues to read the content online is doing the publisher a favor.
MICHAEL KINSLEY
From: New York Times