Media release – NRMA, 15 November 2022
NRMA EXPANDS NATURE-BASED TOURISM FOOTPRINT IN TASMANIA
Tuesday 15 November 2022: The NRMA has today announced the acquisition of Pumphouse Point, an iconic retreat on Lake St Clair, Tasmania, adding to its portfolio of Tasmanian tourism assets.
Pumphouse Point, which operates on land subject to a Crown lease, is a unique wilderness retreat on the edge of Lake St Clair. It builds on the NRMA’s investment in properties in Tasmania, and marks the next phase of the NRMA’s expansion strategy into experiential tourism.
The retreat features two heritage industrial buildings which have been transformed into a unique and inclusive experience for guests to disconnect and reconnect against the tranquil backdrop of Lake St Clair.
NRMA Expeditions CEO Rachel Wiseman said the acquisition of the business provides another opportunity for the organisation to showcase Tasmania’s exceptional natural environment and the best regional Australia has to offer.
“Tasmania is abundant in natural beauty and we’re excited to share another unique location in Tasmania with our Members and the community, and continue to work with local partners to promote the state and its amazing eco-tourism experiences,” Ms Wiseman said.
“Nature-based tourism experiences are in high demand. We need exceptional accommodation that delivers amazing experiences in remote locations.
“These are precious places that have significant meaning to our biodiversity and local communities. We recognise the role we must play as the caretaker of these places to make sure they are able to be enjoyed in a sustainable way.
“The acquisition of the Pumphouse Point business demonstrates the NRMA’s ongoing commitment to the Tasmanian tourism industry, and our confidence in the state to continually deliver immersive nature-based experiences for guests.”
Pumphouse Point is the latest acquisition in the NRMA Expeditions portfolio. Other properties in the portfolio include Freycinet Lodge, Cradle Mountain Hotel, Strahan Village and Gordon River Cruises.
