Deciphering digital data – are your online campaigns hitting the mark?
Tasmanian strategic communicators and marketers – this is a rare opportunity not to be missed!
The vast amount of data in this digital age creates robust PR and marketing challenges for every communicator, especially when it comes to analysing social media performance and online communication.
The Tasmanian PRIA Council presents a valuable afternoon session with an expert in the field of data analysis, who will offer useful insights into the latest analytic tools and techniques. Dr Daniel Angus from The University of Queensland will provide solutions from theory and practice to help you develop effective and leading online communication strategy. This session is a must for every communication practitioner who wants to stay ahead of the data analytics curve and add best practice expertise to their digital toolkit.
His presentation will:
• lift the lid on the jargon of online data analysis;
• unveil powerful and easy-to-use tools that gather and analyse data;
• share tools that produce visual maps of who is talking and what they are saying online about an issue;
• demonstrate how you can use these tools to monitor and manage issues in real time, and evaluate your communication practices; and
• discuss a case study analysing both traditional and online media coverage of family violence in Tasmania.
About the presenter: Dr Daniel Angus Above, School of Communication and Arts, The University of Queensland.
Dr Daniel Angus began his research career at the Swinburne University of Technology in Melbourne in 2000. He holds a double degree in engineering and research & development; and a PhD in computer science.
In 2008, Dr Angus joined The University of Queensland as part of the Australian Research Council’s ‘Thinking Systems’ Initiative. In 2012, he began a strategic initiative between the School of Journalism and Communication and the School of Information Technology and Electrical Engineering to develop computational methods for the analysis of communication data.
He is a leading expert in the fields of online communication, data analytics, and social media.
Date: Friday, 11 September 2015
Time: 4.00pm – 5.30pm
Location: The Old Woolstore, Hobart
Cost: Members $36 l Non-members $45 l PRelationships $40.50
Who should attend: This is an opportunity for all Tasmanian professional communicators to hear unique insights and expertise, and to network in an intimate setting.
Attendees who register at the event for the PRIA National Conference (to be held in Hobart from 25 – 27 October 2015) will be offered early bird rates.
CPD Points: 2
Online registration: If you are a PRIA member, click here to log into your members’ profile in order to receive your discounted members’ rate.
If you are a non-member, please click here and go to “Register myself”.
Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.
2015 National Conference in October
As you should be well aware, this year the PRIA National Conference is coming to Tasmania and will be hosted in Hobart at the Hotel Grand Chancellor, from 25 – 27 October.
Don’t miss out on this great opportunity to network with your local and mainland colleagues!
The Conference program outline is now available on the PRIA website.
Register NOW!
PRIA First published August 25
