#discovertasmania #milestone #100,000

Tasmania is gaining increasing global exposure with Tourism Tasmania’s Instagram reaching a milestone 100,000 followers this week.

Again, we are punching above our weight with Tourism Tasmania ranking second most popular of all the nation’s tourism organisations.

This is staggering growth from just 14,275 one year ago, and is another sign of the world’s fascination with Tasmania.

Over recent months, Tourism Tasmania has received about 1,300 images a week through Instagram from snap happy tourists and locals proud to show off their home.

But this is more than just a virtual gallery, this is having a very real impact.

It is clear in comments from the Instagram followers that these snap-shots make them want to come and see Tasmania for themselves:

• “This Instagram page was actually the reason why I visited Tasmania, otherwise I probably would not have taken notice of this little beautiful island while being in Australia! Thanks for that, love Tasmania!”
• “We’re been watching with envy (and delight) your adventures with @discovertasmania. Wonderful stuff. Loved all the photos. And definitely adding Tasmania to the list.”
• “So glad I started following. I knew a little about Tazmania (sic) before but this has really opened my eyes to what a beautiful country it is. I will definitely visit one day. Keep the photos coming!!”
The Liberal Government is committed to attracting 1.5 million visitors to our state every year by 2020, and social media will play a very important role in helping us achieve this.

Share your images by using the hashtag #discovertasmania on social media.
Will Hodgman, Premier Minister for Tourism, Hospitality and Events