Travelzoo Australia, part of the largest travel deals publisher in the world with 700,000 Australian subscribers, says more Aussies hit its website immediately following big holidays – reporting a particular spike after Christmas at the start of 2015.
The company expects this to continue in the week following Australia Day, as workers look to cheer themselves up as they see the long working year stretching before them.
The phenomenon is in line with research, which shows the largest boost in general happiness does not come from the holiday itself, but from planning the trip. In fact psychologists say just looking at beautiful holiday images provides novelty as an antidote to everyday routines [1].
Travelzoo Australia Deputy General Manager Cemlyn Jones said a lot could be said for anticipation.
“People derive a lot of happiness from the simple act of planning a break,” Mr Jones said. “The excitement you feel in the months, weeks and days leading up to a holiday is one of the things that makes planning a trip so enjoyable.”
“At Travelzoo we also see a spike in traffic mid-week when people are struggling to get over ‘hump day’, which is why we publish the Travelzoo Top 20™ every Wednesday at 11am.”
Each week Travelzoo’s 250 Deal Experts, which include many former travel journalists, thoroughly evaluate and test hundreds of deals to put together Wednesday’s Travelzoo Top 20™ – a definitive list of the week’s best airfares, hotels, holiday packages, cruises, entertainment and local deals from across the world.
“Shorter, more frequent breaks could be the key to breaking up the working year as there is more to look forward to more often,” Mr Jones said.
To subscribe to the Travelzoo Top 20™ go to http://www.travelzoo.com/au/.
About Travelzoo Australia
Travelzoo Australia is independently owned and operated by Travelzoo Asia Pacific under a license agreement with Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company. With more than 27 million subscribers in Asia Pacific, North America and Europe, and 25 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value.
[1] Vacationers Happier, but Most not Happier After a Holiday: Jeroen Nawijn & Miquelle A. Marchand & Ruut Veenhoven & Ad J. Vingerhoets, 22 July 2009
Lisa Coutts | Account Executive
