Comments
Letter to the Editor, The Examiner, published Thurs 16 Aug 07:
Posted by Leonard Colquhoun on 16/08/07 at 04:02 PMWhile following an inquisitiveness trail the other day in Wikipedia about QWERTY, I came across the notion and the term “switching barriers” (link - http://en.wikipedia.org/wiki/Switching_barriers ), and it had these points about why people can be unhappy about proposed changes:
1) People are sensitive to the relative advantages and disadvantages of any change from the status quo. Therefore, a new, improved product, no matter how great it is on its own merit, must be significantly better than what the consumer is currently using before he will switch. 2) Different people have different reference points. For example, a hi-tech travelling salesman would evaluate the advantages of a mobile phone over a landline telephone from a much different perspective than a homebound, fixed-income, retiree. 3) People exhibit loss aversion. The pain of giving up a benefit is much more significant than the pleasure of gaining that benefit. For example, DIVX technology may have failed, in part, because it offered the typical consumer no clear benefit to offset the perceived sacrifice of unlimited viewing time and the cost of having to hook into a phone line.
Mutatis mutandis, something for AFL Tasmania to ponder.
Posted by Leonard Colquhoun on 24/08/07 at 10:25 AMAFL Tasmania outlined its preferred roster arrangement for a possible 2009 Statewide FL in the NW daily, the Advocate, Mon 29 Jul 08:
You might notice a look of familiarity about it.
Posted by Leonard Colquhoun on 29/07/08 at 09:44 AM
