20.11.12 5:36 pm
Award winners Helen and Owen Tilbury from BOFA and Tsuki’s Natasha Ciesielski
Sydney, 20 November 2012 – Tsuki was announced the winner of the Arts category at the Public Relations Institute of Australia (PRIA) National Golden Target Awards for Excellence ceremony and gala dinner last night, at the World Public Relations Forum in Melbourne.
PRIA’s awards program recognises excellence in public relations and communication. Awarded for the Tasmanian Breath of Fresh Air (BOFA) Film Festival campaign, Tsuki exceeded targets and goals set at the beginning of the campaign by up to 400% and represented an outstanding return on investment.
“Tsuki’s passion and expertise in arts is the foundation of our business, so to be recognised by both PRIA and our peers as top of the field in the ‘arts’ category, is both an honour and testament to the team’s continued pursuit of excellence,” said Tsuki Founder and Managing Director Edweana Wenkart.
“This Award is also for our client, BOFA – a festival with heart, set on a mission to inspire positive change through screen-based storytelling. Festival Director Owen Tilbury’s collaborative leadership style gave Tsuki the opportunity to drive a public relations campaign which punched well above its weight,” continued Wenkart.
Festival Director, Owen Tilbury said “BOFA has moved from a largely unknown Tasmanian film festival with potential, to a nationally known screen festival with excellent prospects. Much of the credit for this rapid success story is due to the team at Tsuki. ”
BOFA re-engaged Tsuki in 2012 and attendance is up 70% on the previous year.
This is Tsuki’s second win in the arts category at PRIA Awards.
BOFA FILM FESTIVAL: THURSDAY 8TH – SUNDAY 11TH NOVEMBER, 2012
In 2012, BOFA showcased over Thursday 8 to Saturday 10 November, international and Australian feature films/documentaries, short films, cinema related exhibitions (in partnership with Queen Victoria Museum and Art Gallery), master-classes and parties, and also added a new Make a Difference Day (Sunday 11th November), screened Make a Difference Day short film competition, features/documentaries, several master-classes run by industry experts, and writers’ festival speakers - all on Make a Difference themes. The Make a Difference Day was the culmination of the festival and highlighted the purpose of inspiring “positive change”. The Big Picture Debate was also added to the Festival, with the topic, social media does more harm than good, introducing a new format that helped take Tasmania to the world.
Established in 2003 by Edweana Wenkart, Tsuki delivers award-winning PR and marketing solutions which increase sales, brand awareness and market share for clients. Japanese for the “moon”, which represents commitment to creativity and drive, Tsuki fuels business-to-business and mainstream consumer campaigns for clients across arts, entertainment and consumer lifestyle. Tsuki works with Australian and global brands including Australian Subscription Television and Radio Association (ASTRA), Volvo Car Australia, Baresque, Screen Producers Association of Australia (SPAA), Baz Lurhmann’s Bazmark Films, Creative Instore Solutions and 2K Games. Additionally Tsuki works with stars of the screen and business including the likes of Nicole Kidman, Hugh Jackman and Isabel Lucas.