In the last 30 years, China has transformed itself into one of the world’s leaders in political, economic and social relations. With Australia a hotspot for Chinese immigrants, understanding the cultural nuances, both from an Australian and Chinese perspective, is more important than ever. Your next hire or business deal could depend on it.

In the new book, The New Chinese (Wiley $29.95), author Barry Li has written an essential guide on the history, culture, and mindset of Chinese migrants in Australia, and of the new China. With an extensive business career, both in China and Australia, Li shows readers:

• How to navigate cultural differences between Australia and China
• What four generations of Chinese are present in Australia
• Why political sensitivities should be observed when doing business with China
• How Chinese consumers and investors spend their wealth
• What challenges are in store for China’s future

Australia is a young country built on immigration and cultural assimilation, and whether they are new immigrants or Australian born, in the workforce or the property market, or in the suburbs or the city, the ‘new Chinese’ are now an integral part of this culture. The New Chinese helps readers bridge the gap between the China you know and the real China of today.

Author Barry Li was born in China a few years after the end of the Cultural Revolution, living there for 22 years before deciding to complete his higher education studies in Australia. After graduation and a few years’ work in Australia, in 2010 he returned with his wife, Zhen, to China, to find a country transformed by an economic boom that showed no sign of slowing. Finding no place for themselves in the new China, the following year they returned to Australia to create a permanent home in Sydney. Barry has a BA in Economics from the University of International Business and Economics (UIBE), Beijing, and a Master of Commerce degree from Macquarie University in Australia. He is currently pursuing further studies at the University of New South Wales. Besides being a Certified Practising Accountant and auditor, he is a long-term volunteer for CPA Australia and currently chairs the CPA NSW Young Professionals Committee. The New Chinese is his first book.